What is "Open Rate"?

  • A measurement of how many times your newsletter was opened.
  • Tracking requires an HTML message (to contain the tracking gif).

CCtoMany OpenRate Features

  • Tracking is enabled by default for messages prepared & scheduled in the admin interface.
  • Results are real-time.
  • Graphed results don't include duplicate opens.
  • Email address and timestamp of each open is recorded.
  • Tabulated results can be copied/pasted to Excel for more analysis:


Limitations of All Open-Rate Measurement Techniques

  • The sent message must be HTML. Text-only messages can't be tracked.
  • Tracking is not precise. To be counted, recipients must read the message "with images enabled". The default setting for many email programs is images disabled.
  • An "open" is recorded every time the message is displayed (forwarded messages, 2nd & 3rd views, etc.)

Limitations of the CCtoMany Open Rate feature

  • If you submit newsletters to us via email, then can still be tracked but it's tricky.
  • Results are held only for 14 days.
  • No click-thru (link) tracking; use your web site stats programs for that.