Review and/or edit your Confirmation, Welcome and Farewell messages
The Confirmation Message is used when someone requests to join your list. It generates an immediate email to the person, requesting a reply.
Their reply to that request:
- proves they found the confirmation request even if it was in their spam folder,
- proves they own that address,
- adds your list address to their "sent" folder so hopefully future mailings will go to their inbox and not junk.
The Welcome Message is sent when a reply is received to a Confirmation request (above). It is used to notify the person that they have been added and to welcome them. This is a good place to include details about how often to expect mailings, how to unsubscribe, etc. This welcome message is NOT sent to addresses which you import via the admin interface.
The Farewell Message is sent whenever someone unsubscribes. You may want to include instructions for how to re-subscribe, or ask for comments why they decided to unsubscribe.